2012年深圳地铁5号线塘朗综合体项目招商运营报告__前期策划.pdf

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2012年深圳地铁5号线塘朗综合体项目招商运营报告__前期策划.pdf

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地铁 5 号线塘朗综合体项目策划·招商·运营框架报告深圳市天健商业物业运营有限公司 2012 年 4 月 1 目录第一篇：策划篇一、项目概况 ······················································································2 ···································································4 二、区域商业发展现状 ··········· ·······················································8 三、商业定位 ······························· ········································11 四、商业规划建议 ·········································· 第二篇：招商篇一、基本策略 ······················································································16 ·············································································17 二、基本目标 ········· ······························································18 三、商家的引进 ····················· ······································19 四、商家进驻要求和原则 ····································· ·····················20 五、招商管理控制 ···························································· 2 六、铺位控制 ······················································································21 ···········································································22 七、步骤及流程 ········· ······························································28 八、工作流程