BEC商务英语高级写作-建议Proposal.pptVIP

BEC HIGHER  Proposal Writing What is a proposal? a persuasive offer to solve problems, provide service, or sell products solicited proposal (Request for Proposal, i.e. RFP) vs. unsolicited (voluntary) proposal Letter; memo; document Structure 1. Introduction 2. Background 3. Proposal / Recommendations 4. Conclusion Structure 1. Introduction In this part, you should state briefly and clearly the purpose of this proposal. e.g. This proposal sets out to describe and analyze the possible use of technology in the Marketing Department. The purpose of this proposal is to analyze the