食品零售业年度报告英文版.docVIP

Page PAGE 12 of NUMPAGES 1 Required Report - public distribution Date: 1/5/2005 CH4838 China, Peoples Republic of Retail Food Sector Mainland China Food Retail Annual Report 2005 Report Highlights: Chinas food retail sector continues to grow and develop as hypermarket and convenience store chains expand across the country. Foreign-invested hypermarkets are likely to continue growing as restrictions on their activity and ownership are scheduled to be loosened in 2005. Table of Contents TOC \o 1-3 \h \z I. Market Summary 3 I.A. Overview of the Retail Food Market in China 3 I.B Major Food Retail Chains in China 6 I.C. Advantages and Challenges for U.S. Exporters in China 7 I.D. Regional Market Profiles 8 II. Road Map for Market Entry 18 II.A Hypermarkets, Supermarkets and Warehouse Outlets 23 II.B Convenience Stores 23 II.C Traditional Markets, Wet Markets and “Mom and Pop” (Xiaomaibu) Stores 24 III. Competition 25 IV. Best Product Prospects 26 IV.A Products Present in the Market Which Have Good Sales Potential 26 IV.B Products Not Present in Signficant Quantities, Which Have Good Sales Potential 27 V. Post Contact and Additional Resources 27 I. Market Summary I.A. Overview of the Retail Food Market in China The transformation of China’s retail sector is continuing, and all three of the leading cities, Shanghai, Guangzhou and Beijing, are now home to multiple hypermarkets and convenience store chains. Supermarkets continue to be the most common retail format, but hypermarkets are gaining in popularity, and are now present in most medium and large sized cities. Having reached saturation levels in Shanghai and Guangzhou, convenience store chains have turned their attention to other cities. Although progress has been slow, Beijing has finally become home to several convenience store chains. Meanwhile, many chains have found fertile ground in the booming cities that dot the landscape around Shanghai a