传统销售模式与网络营销结合下吸式营销体系建设.docVIP

华北水利水电学院毕业论文 - PAGE II - 传统销售模式与网络营销结合下的 吸式营销体系建设 摘要：从第一次社会大分工，到1900年工业革命，传统的销售模式已经沿用改进了上千年，随着经济的发展，生活方式的改变，满足不了现代化的要求，呈现出众多弊端；网络的发展产生了网络营销，但受到人们传统思想及现实条件的限制也没能从根本上改变人们的生活质量。面对残酷的竞争我们都在找寻出路，希望走在时代的前列。本文在分析传统销售与网络营销的基础上吸取两者的精华，提出建立一个，厂家用自身的产品优势吸引消费者，消费者用消费的优势来吸引厂家，各类网络提供者用自身的优势吸引厂家和消费者，有厂家和消费者交易过程中的流通需求来吸引物流供应商，物流供应商用自己服务的优势来吸引厂家和消费者。最终形成以顾客为核心，以网络为纽带，以产品需求为动力源泉，各个利益群体相互吸引，共同配合完成生产销售的“吸式”营销体系。实现信息对称化、竞争正当化、物流科学化，为构建和谐节约化社会提出相应对策。 关键词：传统销售，网络营销，吸纳整合，吸式营销 The development of the suction market system combined with traditional sales and internet marketing Abstract: From the first social division of labor, to the Industrial Revolution 1900 ,The traditional sales model has been used for thousands of years. While as economic development and lifestyle changes, it can not meet modern requirements, which shows out a number of drawbacks; and with internets development, internet marketing came into being. But it still did not fundamentally change the quality of life, for the traditional thinking and reality conditions restricting. Face of this brutal competition, we are all looking for a way out, hoping to go in the forefront of the times. By analyzing the traditional sales and internet marketing, drawing the essence of them, this paper proposes Suction Marketing System in which the customers as the core , network as the link , production demand-driven as the source, and various interest groups for mutual attraction and competition. In this marketing, manufacturers use their products to attract consumers, consumers use advantages of consumption to attract manufacturers, network providers use all of their advantages to attract manufacturers and consumers, manufacturers and consumers needs logistics services for the flow of the transaction process, and logistics providers use his logistics services to attract manufacturers and consumers. Ultimately