Starbucks Corporate Culture 星巴克的企业文化.docxVIP

PAGE 1 Starbucks History Starbucks is an international coffee and coffeehouse chain. It began as a small company who provided coffee to fine restaurants and espresso bars. Starbucks is famous for its range of coffees and pastries, its comfortable and well-furnished shops and its free-trade coffee. Trained Starbucks’ staff are called Coffee Masters, while staff in training are known as baristas. Starbucks was formed in Seattle, Washington in 1971 by English teacher Jerry Baldwin, history teacher Zev Siegl, and writer Gordon Bowker. In the 1990s, Starbucks was opening a new store every workd