商务英语课件谢毅斌 ISBN9787811342208 PDFeng451j_ja_28.pdfVIP

《商务英语》 授课教案 Chapter 28 Export Pricing I. Objectives By the end of the chapter, students should have some ideas about • the pricing • the importance of price setting • the long-term and short term objectives before price setting • the factors that affect the pricing • some new words and special terms related to the pricing • prepositional phrase Approach • Warming up: new words and special terms about the pricing • Paraphrasing: major words and sentences • Questions and answers • Discussion: ideas about the price setting • Translation: key sentences. • Summarizing: the text II. Introduction 精确计算并不意味着是正确的出口定价方法。那么，在进行出口定价时你必须考虑哪些 呢？你从本课文中会找到某种答案。 Accurate calculation does not imply right export pricing. Then, what factors do you have to consider for your export price? You may get an answer from this text. III. Main points of the text 1. Pricing is a complex and generally unscientific activity in most firms. 2. Two pricing objectives 3. The details of the price setting 4. The consumer is the final controller the price. IV. Background Terminology 1. Pricing is a complex and generally unscientific activity in most firms. 定价对大多数公司来说是一 个复杂的而且一般是非科学的活动。 “A firm ”means the name or designation under which a company transacts business. It is derived from Latin “furmus” meaning “to ratify by signature”. 商号, 即在某名称或名义下公司办 1 《商务英语》 授课教案 理事务。这个词来自拉丁语“furmus ”, 意为“签名批准”。 The word firm is a general term that probably applies to any business organization, w