国际营销专业英语课件江春 ISBN9787810787369 PPTUnit Nineteen.pptVIP

国际营销专业英语课件江春 ISBN9787810787369 PPTUnit Nineteen.ppt

  1. 1、本文档共6页,可阅读全部内容。
  2. 2、原创力文档(book118)网站文档一经付费(服务费),不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。
  3. 3、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。如您付费,意味着您自己接受本站规则且自行承担风险,本站不退款、不进行额外附加服务;查看《如何避免下载的几个坑》。如果您已付费下载过本站文档,您可以点击 这里二次下载
  4. 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“版权申诉”(推荐),也可以打举报电话:400-050-0827(电话支持时间:9:00-18:30)。
  5. 5、该文档为VIP文档,如果想要下载,成为VIP会员后,下载免费。
  6. 6、成为VIP后,下载本文档将扣除1次下载权益。下载后,不支持退款、换文档。如有疑问请联系我们
  7. 7、成为VIP后,您将拥有八大权益,权益包括:VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
  8. 8、VIP文档为合作方或网友上传,每下载1次, 网站将根据用户上传文档的质量评分、类型等,对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档
查看更多
Winning Campaigns: Sports Marketing in the US Major Elements of Sports Marketing Sports marketing is the creation of an environment for application of marketing techniques in the business of sport. Sports marketing is made up of distinct segments. The major elements are: - Broadcasters - Facilities/Venues - Promoters - Buyers/ Sponsors - Agents/ Athletes - Event Management/ Operations The sports marketing industry remains an important and viable part of the national economy and consciousness in this country and worldwide. Sports Marketing and Beverage Industry The variety of sport-related marketing activities allows for initiatives at virtually any budgetary level. Sports beverages are the most obvious candidates for a sports marketing campaign, and the most likely to run one focusing on products’ performance-enhancing properties. Carbonated soft drinks (CSDs) sports marketing is not dramatically different from conventional CSD marketing: it seeks to reach its audience through prominent advertising that uses celebrities. Sports Marketing can Reach Out and Resonate The prominence of sports in American culture means a well designed sport marketing endeavor can reach ,and resonate with, a large audience. While television ads are aimed at viewers at home, sponsorship activities often try to reach sports spectators where the game is played – both in terms of communication and actual libation. There’s a sort of hierarchy of sponsorships, including “official”, “exclusive” , “title” and “presenting”. Challenges to Consider in Sports Marketing Endorsement deals and sponsorships leave companies vulnerable to embarrassment. Scandals involving sports, teams or players can cast a dark shadow over even the best planned sports-marketing program. For beverage companies, scandals have also affected advertisers’ and sponsors’ approaches. Opportunities Presented for Sports Marketing Various possible initiatives Flexibility

文档评论(0)

开心农场 + 关注
实名认证
文档贡献者

该用户很懒,什么也没介绍

1亿VIP精品文档

相关文档