商务英语综合教程学生用书第三册课件彭青龙 ISBN9787811346237第三册第7课.pptVIP

Learning Objectives To understand what localization is To get to know the importance and benefits of localization To use theme-related vocabulary and expressions in real situations Learning Points Lead-in What is the localization strategy? Can you think of any enterprises that are good examples of localizing their products or services? What language should we use when we localize our products in a foreign market? What other factors should be taken into consideration when we localize products or services? Text A Localize Your Product to Globalize Your Business Cultural Notes Margin Re