商务英语应用文写作课件刘庆秋主编 ISBN9787811344387Unit_7.pptVIP

Unit 7 Answering the Inquiry Letter The Study Purpose Ways to Answer the Inquiry Letter The steps to answer the inquiry are the following. 1. The writer should thank the customer for their interest in his products and confirm that he can (or can’t) help. Ex. We thank you for your enquiry of 9 January and are pleased to tell you that we manufacture and export different types of textile machinery. 1. The writer should thank the customer for their interest in his products and confirm that he can (or can’t) help. Ex. We thank you for your enquiry of 9 January and are pleased to tell you that we manufacture and export different types of textile machinery. Ex. We very much regret that now we are not in a position to supply motor tricycles you need, as we have longed been out of that line of production. But we do know that a company called Qirui Auto Assembly that produces motor tricycle. Their address is 256 Pingan Road, Beijing. 2. The writer ‘sells’ his products and explains how it is suitable for his customers’ needs. Ex. For your information, as they are in novel design and well tailored, our products are rapidly becoming popular in the world market. Ex. Our products, especially our cameras, have enjoyed popularity in Western European countries. 3. The writer should tell the reader that he is sending a catalogue, price list, advertising literature etc. Ex. The illustrations will also give you information about other items we are exporting. Ex. Enclosed, you will find a brochure so that you may acquaint yourselves with the commodities we handle. 4. The writer can explain how the customer can get “hands-on” experience of the products in the following ways 1) The writer can offer to send samples or get Reps to visit with samples/demos. Ex. As requested, we have sent you by air today the sample No. 12 Flight Bag and the relative price list. 2) The writer should state the location of distributor’s showroom near the enquirer’s address. Ex. For our ne