商务英语综合教程课件杜凤秋 ISBN9787810788113 PPT marketingchap.15 market reseach.pptVIP

Market Research The Marketing Process Situation Analysis Marketing Strategy Marketing Mix Decisions Implementation Control Situation Analysis There are several frameworks that can be used to add structure to the situation analysis: 5 C Analysis PEST Analysis SWOT Analysis 5 C Analysis PEST Analysis SWOT Analysis How to do the situation analysis? We need data collection and information collection througn market research. Market Research Research means studying something by gathering information. Market research means studying places or ways in which a company can sell its