商务英语函电课件耿民主编ISBN 9787566302502PPTUnit 1.pptVIP

Unit 1 Letters of Establishing Business Relations 建立业务关系 ?1-1 Objectives目标 1. Understand the important meaning of letters of establishing business relations. 2. Know how to obtain the basic information about a potential trade partner in foreign countries. 3. Be familiar with some terms of channels. 4. Learn the essential components of a letter to establish business relations. 5. Master useful sentences and words in writing such letters. 6. Master the writing methods of letters of establishing business relations through doing more exercises. 7. Be able to write a letter to establish business relations with new customers. 1-2 Leading in导入? What is establishing business relations? Why is it so important for future business? How to obtain the basic information about a potential trade partner in foreign countries? If you want to establish business relations with someone, how can you write such letter? What is the basic structure and useful sentences in writing it? ?1-3 Practical Reading实用阅读?New words and expressions 1.?establish????[ist?bli? ] ????v. 建立，建成；确定；获得接受 2.?determine??? [ dit?:min ] ???v. 下决心，做出决定 3.?crucial??? [kru:??l ] ????adj. 决定性的，关键性的；严酷的，严重的；很棒的，了不起的 4.?financial????[ fain?n??l ] ???adj. 财政的，金融的；财务的，资金的 5.?credit????[ kredit ] ???n. 信用；信誉；借款，贷款；赞扬，荣誉，功劳；信任，相信；学分 6.?operating????[ ?p?,re?t?? ] ???adj. 操作的，运营的；业务上的 7.?capacity???[ k?p?siti ] ???n. 容量，容积；才能，能力 8.?scope????[ sk?up ] ???n. 范围，面；余地，机会；视野，视界 9.?essential????[ isen??l ] ????adj. 必不可少的，绝对必要的，非常重要的；本质的，实质的，基本的 10.?transaction???[ tr?nz?k??n ] ??n. 交易，事务；协议，协定；处理，办理，执行 11.?expansion????[ iksp?n??n ] ???n. 扩大，扩张 12.?appropriate??? [ ?pr??pri?t ] ???adj. 合适的，适当的 13.?vitally???[ va?t?li ] ?adv. 及其，绝对；必不可少地，至关重要地 14.?favorable???[ fe?v?r?b?l ] ??adj. 赞同的，称赞的；有利的，适合的，顺利的 15.?promptly???? [ pr?mptli] ] ???adv. 敏捷地，迅速地，立即地；准时地，及时地；立即，马上 16.?cooperation????[ k?u,?p?rei??n ] ????n. 合作，协作；协助，配合 17.?Overseas Chamber of Commerce 海外商会 18.?The Economic and Commercial Counselor’s Office of the Embassy of