世纪英语 听说教程III 第五版 ppt课件听说教程3 7.pptVIP

Scripts A: Why is the phrase “global marketing” so popular nowadays? B: Because it is believed as a trend and a goal for a company’s product to be sold worldwide. Marketing has several levels: domestic marketing, export marketing, international marketing and global marketing. Internet makes it possible for a company to market globally. A: You mean E-commerce? B: To be exact, E-marketing. A: Are there any difference between the E-marketing and the traditional marketing? B: Quite a lot. And E-marketing has a great impact on marketing. Traditional marketing is made up of product, price, pla