世纪英语 听说教程III 第五版 ppt课件听说教程3 7.ppt

Scripts A: Why is the phrase “global marketing” so popular nowadays? B: Because it is believed as a trend and a goal for a company’s product to be sold worldwide. Marketing has several levels: domestic marketing, export marketing, international marketing and global marketing. Internet makes it possible for a company to market globally. A: You mean E-commerce? B: To be exact, E-marketing. A: Are there any difference between the E-marketing and the traditional marketing? B: Quite a lot. And E-marketing has a great impact on marketing. Traditional marketing is made up of product, price, place and promotion, while E-marketing consists of customer, cost, convenience and communication. A: They are different in notion. B: E-marketing opens up new channels for smaller business. A: I see its strength, but are there any limitations? B: Of course, there are. E-marketing requires customers to use newer technologies rather than traditional media. A: So the era of the Internet is challenging us. B: Yes, all of us. After-class Activities 1 Listening Task 11 Directions: Listen to a passage three times and fill in the blanks. vital part designed to promote willing to pay marketing activities satisfy customers’ needs Marketing Concept 　　Marketing, a ________ of any business, is a group of activities _________________ exchanges. Marketing activities ensure that the products consumers want to purchase are available at a price they are ____________. These activities occur in an environment of constantly changing laws, regulations, social opinions, economic conditions, and technological advances. The marketing concept is the basic philosophy that guides all _________________. The marketing concept states that an organization should try to ____________________ by means of a set of coordinated activities. These activities also allow the organization to achieve its own goals. After-class Activities 2 Speaking Task 12 Directions: Create a dialog with a partner for the following s