商务英语听说第二册课件李玉萍主编 ISBN9787811345773Programme 6.Electronic Commerce.pptVIP

Programme 6Electronic Commerce Teaching objectives ● Get to know what is electronic commerce; ● Know how to do business on the internet; ● Practice listening for specific information; ● Practice communicating orally with business partners on electronic commerce. Introduction to Electronic Commerce E-Commerce is doing business through electronic media. It means using simple, fast and low-cost electronic communications to transact, without face-to-face meeting between the two parties of the transaction. With the wide use of computer, the maturity and the wide adoption of internet, the permeation of credit cards, the establishment of secure transaction agreement and the support and promotion by government, the development of E-Commerce is becoming prosperous, with people starting to use electronic means as the media of doing business. Presentatian for business negotiation to make dialogues Case 1 : Enquiring about electronic commerce breadth of E-commerce 电子商务的范畴 online transactions 在线交易 market research 市场调研 human intervention 人工介入 Case 2: Computer system computer system 电脑系统 a huge difference 巨大的改变 overseas clients 海外客户 as well 也，又，同样地 database program 数据库程序 to store information 存储信息 Case 3: E-marketing essential adj. 基本的 E-marketing n. 网络营销 impact v. 对…产生影响，冲击 promotion n. 促销 notion n. 观念 means n. 手段 strategy n. 策略. Case 4: E-bank Differences between E-marketing and traditional marketing traditional marketing 传统营销 potential customer 潜在客户 one-to-one 一对一； one-to-many 一对多 In many cases 很多情况下 registration of search engine 搜索引擎注册 Interpret the following sentences 1）More and more companies use the Internet to expand their businesses or offer customers better service. 2）We are using a database program to store information about clients. 3）Can you introduce some successful cases in terms of the E-marketing? 4）Internet can be seen as one of the best promotional tools for product marketing.. 5）Web site can help you reach a worl