苹果公司全方位介绍英文.docVIP

Introduction of Apple Inc. 1. Company profile Apple Inc. (formerly Apple Computer, Inc.) is an American multinational corporation that designs and sells consumer electronics, computer software, and personal computers. The companys best-known hardware products are the Macintosh line of computers, the iPod, the iPhone and the iPad (Apple calls its computers Macintoshes or Macs, and it calls its laptops MacBooks. Their popular line of mobile music players are called iPods and a smart phone they have released is called the iPhone.). Its software includes the OS X and iOS operating system; the iTunes media browser; and the iLife and iWork creativity and production suites. Apple is the worlds third-largest mobile phone maker after Samsung and Nokia. Established on April 1, 1976 in Cupertino, As of July 2011, Apple has 364 retail stores in thirteen countries as well as the online Apple Store and iTunes Store. It is the largest publicly-traded corporation in the world by market capitalization, with an estimated value of US$626 billion as of September 2012. The Apple market cap is larger than that of Google and Microsoft combined. As of September 24, 2011, the company had 60,400 permanent full-time employees and 2,900 temporary full-time employees worldwide; its worldwide annual revenue in 2010 totaled $65 billion, growing to $108 billion in 2011. Fortune magazine named Apple the most admired company in the United States in 2008, and in the world from 2008 to 2012. However, the company has received widespread criticism for its contractors labor practices, and for Apples own environmental and business practices. Apple topped list of the Worlds Most Powerful Brands on October 2, 2012. 2. Current products 2.1 iPad On January 27, 2010, Apple introduced their much-anticipated media \o Tablet computer tablet, the \o IPad iPad running a modified version of iOS. It offers multi-touch interaction with multimedia formats including newspapers, magazines, ebooks, textbooks, photo