商务英语综合教程课件杜凤秋 ISBN9787810788113 PPT marketingchap.16 what is marketing.pptVIP

What is Marketing What is Marketing Definition Marketing concept Marketing Utility Target market Definition Defi.1: The performance of business activities that direct the flow of goods and services from producer to consumer or user. (AMA) Defi.2: Marketing is a set of activities undertaken to stimulate satisfactory exchanges of goods and services. Marketing Concept Development of the marketing concept: Marketing Concept The production concept was the idea that a firm should focus on those products that it could produce most efficiently and that the creation of a supply of low-cost produ