商务英语综合教程学生用书第三册课件彭青龙 ISBN9787811346237第三册第10课.pptVIP

What is “Greenwash”? Can you give some examples of Greenwash? Learning Objectives To provide an overview of miscellaneous green advertisements and marketing strategies in modern business community; To know how critics approach “greenwashing” and its negative impact; To understand how a business organization committed to environmental protection becomes successful and profitable; To acquire theme-related words and expressions and apply them in real situations. Lead-in The impact of gulf oil spill on BP’s “Green” image First, fill in each of the blanks with a missing word. Next, lis