品牌和产品对国家形象的影响.pptVIP

Group 3:Team Chi (Chap 6-7) Ryan Palad Berg Capiz Alvin Go Kexin Bi Print Ad Considerations 2/3 of a magazine audience does not notice any one print ad in particular Only 10% of audience read much of the copy of any one ad Readers only glance at most visible elements Must be clear, direct and consistent in illustration headline Chap. 6: From a current issue of Newsweek or Time Magazine, decide which print ad you feel is the best and which ad you feel is the worst based on the criteria described in this chapter Chap. 6: From a current issue of Newsweek or Time Magazine, decide which print ad