真正个性化的宝宝中心用户体验Complete.ppt

? BabyCenter LLC. Confidential. All rights reserved. ? BabyCenter LLC. Confidential. All rights reserved. ? BabyCenter LLC. Confidential. All rights reserved. ? BabyCenter LLC. Confidential. All rights reserved. ? BabyCenter LLC. Confidential. All rights reserved. ? BabyCenter LLC. Confidential. All rights reserved. ? BabyCenter LLC. Confidential. All rights reserved. ? BabyCenter LLC. Confidential. All rights reserved. ? BabyCenter LLC. Confidential. All rights reserved. ? BabyCenter LLC. Confidential. All rights reserved. ? BabyCenter LLC. Confidential. All rights reserved. ? BabyCenter LLC. Confidential. All rights reserved. ? BabyCenter LLC. Confidential. All rights reserved. 以网络及移动平台为准父母和新父母提供专业健康资讯的 最佳实践 — 中国和印度案列 Best practices in web mobile communication to new and expectant parents – Examples in China and India Scott C. Ratzan MD, Vice President Global Health, Johnson Johnson and Leying Jiang, MA Editorial Director, BabyCenter China 最佳实践研讨组： “促进健康素养教育: 帮助大众达到千年健康目标, 战胜非传播性疾病” Best Practices Session Promoting health literacy: empowering people to achieve MDGs and combat NCDs United Nations ECOSOC Annual Ministerial Review Beijing, China, 30 April 2009 BabyCenter has established leadership positions in UK, Canada, Australia, India, Austria, and US Hispanic and a quickly growing media business. ! 从2005年起，宝宝中心扩展到18个国家和市场。目前，宝宝中心每月为1500万上网的准父母和新父母提供健康孕育资讯 Starting in 2005, BabyCenter has extended it’s offering to 18 markets, now reaching over 15mm new and expectant online moms each month * = 真正个性化的宝宝中心用户体验 Complete Personalized BabyCenter Experience Registration Child’s Age + Blogs Community Tools Articles Stage Newsletters + + + + + Answers * 宝宝中心的模式：为每位准妈妈、新妈妈量身定制并及时发送专业可靠的孕育信息 BabyCenter’s formula: right content, message and community delivered at the right time to the right need * * 宝宝中心以独特的个性化方式和丰富的健康素养资讯吸引并服务孕育阶段的用户BabyCenter uniquely engages consumers over the course of their pregnancy with health literacy