SHANE AMG ADA0229有团队架构版.pptx

AMG Driving Academy 2016 ;INDEX;01;;;;人;Creative Concept;极致，不是无限的接近极限，而是不断的突破极限;KV Design;Creative Icon;Creative Icon;Creative Icon;Creative Design;Creative Design;Creative Design;Creative Design;Creative Design;Creative Design;Creative Design;Creative Design;Creative Design;Creative Design;Creative Design;Creative Design;Creative Design;Creative Design;Creative Design;Creative Design;Creative Design;Creative Design;Creative Design;Creative Design;Creative Design;Creative Design;Creative Design;Communication Strategy 传播策略 ;2016 AMG Driving Academy – What content resources does ADA offer? 2016 AMG驾驶学院 – 丰富可传播内容;2016 AMG Driving Academy – What platforms does ADA have? 2016 AMG驾驶学院 – 独有平台;2016 Communication Objectives – The 3Cs 2016传播目标-3Cs;2016 Communication Strategy – A·C·E 2016 传播策略-ACE;42;ADA传播策略 ADA Communication Overall Strategy Communication House ;五站赛道活动整体内容规划Big Plan -- Small Plan;这是你的竞速世界 An online racing world for YOU;;;;;; 在中庸保守的A和轻狂激进的B之间， 在妥协理想和跟风现实之间， 在“成为谁”和“超越谁”之间， 你选择什么？ 你以为你是谁？ Between conservative and radical Between dreams and reality Between being and transcending Which would you choose? Who are you? 与ADA一起创造新的答案。 Create the new answer with ADA. 对传播主张的解读 A new understanding of communication advocacy;以时下流行心理测试形式，互动游戏H5为承载，通过用户回答测试问题来鉴定他的“赛手基因”，同时也会将ADA品牌，AMG产品卖点植入测试话题中 Utilize fun psychological test on H5 to reflect one’s racing DNA. Also implant spirit of ADA and product features of AMG;;;10位专业汽车和生活方式媒体KOL邀请参加全新C 63 AMG深度试驾 Invite 10 auto/lifestyle KOLs to experience the all-new C 63 AMG;;;M133 -----;可驰骋于赛道，可纵情于天地Fascinating Driving Performance and Pure Emotion;利用专业车手、汽车媒体人、车主/学员、名人明星的口碑传播，进一步扩大传播效果 Leverage the WOM of professional drivers, media KOLs , car owners/trainees and celebrities to enhance communication impact;一人一故事 One man, One story AMG的精神??赛道上，也在生活中 The AMG spirit?is not only reflected in?speedways,?but also?in life.;一人一故事/One man, one story ;;财务管理 Financial Management;Sales Policy 销售政策;Dealer Support经销商推广支持;;Effective RSVP 高