广告策划方案_今麦郎方便面广告策划书.docVIP

PAGE PAGE 1 今麦郎方便面广告策划书 目录 (一)前言····························4 (二)市场分析··························4 1. 营销环境分析 ······················4 2. 消费者分析 ·······················4 　　3. 产品分析 ························4　 　　4. 企业和竞争对手的竞争状况分析 ··············5 　　5.企业的广告分析 ·····················6 (三)广告策略··························6 　　1. 广告活动的目标······················6 　　2. 广告活动的时间······················6 　　3. 广告的目标市场······················6 　　4. 广告的诉求对象······················6 　　5. 广告的诉求重点······················6 　　6.广告媒介计划 ·······················6 　　7.广告费用预算 ·······················7 (四)广告活动的效果预测和监控 ·················