浅析绿色饭店核心竞争力要素-OpenJournalSystems.docVIP

PAGE PAGE 1 Research on the Core Competitive Power Elements Evaluation System of Green Hotel Hui Liang Tourism Hotel Management School, Hubei University of Economics, Wuhan 430205 Abstract: Green hotel is a new type of hospitality industry development model based on the concept of circular economy and sustainable development. This paper makes an analysis and evaluation of the elements of green hotel core competence, on this basis, constructs the Green Hotel core competitive evaluation index system. The construction of the system is conducive to understand the green hotel’s own competitive advantage objectively, and explore ways to enhance its core competitiveness, providing objective basis for sustainable development of Chinas Hotel industry. Keywords: Green Hotel; Core Competence; Evaluation Index System 1. Introduction According to the definition in the Standards for Green Tourist Hotel (LB/T007-2006) released by the National Tourism Administration of PRC on March 23, 2006, green tourist hotel refers to the hotel oriented at the idea of sustainable development, adhering to cleaner production, advocating green consumption, and protecting ecological environment, and its core lies in strengthening the sustainable protection of environment and the reasonable utilization of resources in the course of production and operation. Green tourist hotel is a new concept, requiring hotels to integrate environmental management into hotel business management, give top priority to environmental protection, adjust development strategy, management concept, management mode, and service mode, implement cleaner production, provide products meeting the safe and health requirements of human bodies, and also guide the public to cultivate an awareness in conservation and environmental protection, changes of the traditional consumption concept, and green consumption. Its essence is to provide hotel guests with high quality products meeting the requirements of environmental protection,