聚德华天老字号品牌战略研究.docVIP

Y 861771 对夕卜经济贸易大学 工商管理硕士 (MBA)学位论文 论文题目：聚德华天老字号品牌战略研究 主题词：養饮业老字号聚德华天品牌战略 研究生姓名：贾飞跃 导师姓名：刘子安教授 论文起止时间：2005.6—2005. 11 ABSTRACT The thesis makes a specific analysis in the brand construction and mangement of Judehuatian Holding Company LTD according to the theories studied and the practical experience in recent years. The primary research and discuss on the brand strategy of Judehuatian, a hi storied brand in China, is expected to assist solving some practical problems in the business. The thesis consists of four parts. First, introduce the background information.This part mainly introduces the