【教学设计】Unit 11 Lesson 3（北师大） (2).docxVIP

北京师范大学出版社 (必修四) 畅言教育 用心用情 服务教育 Unit 11 The Media Lesson 3 The Advertising Game 教材分析 教材分析 This lesson is taken from a book of New Senior English for China by Beijing Normal University. This lesson is about the reading part. By learning this passage, the students can master some language points and reading skills, as well as some right life guides. 教学目标 教学目标 【知识与能力目标】 .knowledge objects 1).Vocabulary: advertise, classic, certain, sew, beer, corporation, brand, suitable, advertiser, budget, visually, boom, visual, concept, approach, humor, contemporary, contribu