【工商管理专业-MBA-Lecture-】Lecture-1004144.pptVIP

International Corporate-Level Strategy: Transnational Strategy 管理资料 * Transnational strategy Seeks to achieve both global efficiency and local responsiveness Difficult to achieve because of simultaneous requirements strong central control and coordination to achieve efficiency decentralization to achieve local market responsiveness Must pursue organizational learning to achieve competitive advantage Strategic Competitiveness Outcomes: Returns International diversification and returns: firm expands the sales of its goods or services across the borders of global regions and countries into diffe