罗兰贝格新式图表解说设计建议.ppt

* Module und Variations_E Impact and result (2) 5 success factors … * Module und Variations_E Vision远景 Vision * Module und Variations_E Action/reaction行动和反应 … … … … … … … * Module und Variations_E Value chain价值链 Customer Supplie 供应商r Development Production Sales Distribution 分销 Company * Module und Variations_E Process 3 – Factors, interlinked流程3—内容\内容链接 * Module und Variations_E Action/reaction (1)行动/反应 * Module und Variations_E Action/reaction (2) (transparent – color presentation)行动/反应(彩色说明) * Module und Variations_E Interaction内部反应 1 2 3 * Module und Variations_E Jigsaw puzzle(拼图) * Module und Variations_E Spiral螺线 * Module und Variations_E Annex: Nine key changes compared to the old standards * Module und Variations_E Do not use block arrows Use variations instead 1 2 3 4 1 2 3 4 Backup BACKUP Stufe 1 Stufe 2 Stufe 3 New Content design – Key changes regarding ?lean, linear, literal …Do not use shading or borders Instead, use unframed colored shapes in shades of key blue, for emphasis only …Do not use ovals Instead, use AutoShapes with corners completely rounded off Do not use stickers with lines Instead, use upper case stickers (13 point), (key blue shade 1), positioned in the header area Do not put numbers in circles Instead, put them in squares (key blue shade 1), white lettering, bold If boxes are used, * Module und Variations_E There are obvious disadvantages to positioning text behind graphics Do not position text behind graphics Position text to the side of graphics instead Arrow function can be switched on and off/ positioned to the side Text is easy to read if not positioned behind graphics Do not use speech bubbles Instead, use AutoShapes/callouts/third row (you can use the arrow function!) Do not use big multicolored cartoons/ Clip Art Instead, use pictograms (if not available: convert Clip Art to linear monochrome versions) Do not use miniature charts as navigators Instead, use mathematical navigators (key blue shade 1), white lettering, bold,