整型美容中介服务机构的创业计划书.docVIP

PAGE 1 北京菡美专业微创整形咨询服务有限公司商业计划书 撰 写 人 杨 帆 指导老师 鲍盛祥 日 期 2011.12.20 目 录 一、企业概况 企业名称································································3 法律形式································································3 联系地址································································3 商业计划简述····························································3 产品或服务 ·····························································3 消费者··································································3 启动资本································································3 商业构想和市场分析 商业构想描述····························································4 三、定价计划···························································5 四、主营产品 服务流程 ·································································6 选址计划···························································8 企业的位置································································8 企业选址计划的描述························································8 六、促销计划····························································9 七、组织机构与员工·····················································9 八、法律形式 企业的法律形式···························································10 选择这样法律形式的理由···················································10 九、市场分析···························································10 一、企业概况 企业名称 北京菡美专业微创整形咨询服务有限公司 法律形式 有限责任公司 联系地址 北京市朝阳区东三环南路58号富顿中心 电话 010--******** 经营范围 服务业 企业理念 坚守最真实的评估 提供最客观的分析 商业计划简述 微创整形行业近年来发展迅速、市场前景巨大。但据对行业细致的了解，发现一些存在与商家方面影响其发展和存在于消费者方面对其放心、安全消费存有隐患的问题，对市场正常交易的阻碍作用不可小觑，若继续任由其发展，甚至会影响到行业的发展方向和前景。在解决这一问题的同时，同样存在可以利用的商机。 以此为契机，我公司以网络平台、电话和现场服务相辅相成的服务形式，从事以专业咨询为宗旨，为有需求的消费者提供专业、全面、透明的整容技术咨询，提供商家的技术、设备、价格的比较；同时为商家提供产品推广平台，提供公平竞争环境。我公司在满足双方需求的工作任务中其中收取一定佣金。 产品或服务 ·专业咨询 ·价格比较 ·信誉考核 ·形象设计 ·跟踪服务 ·私人导师 ·产品推广 ·行业信息 ·竞争平台 ·合作洽谈 ·客户反馈 ·政策法规 消费者 ·已有固定收入的白领阶层 ·经济条件优厚的家庭女性 ·学生 ·其他有需求的人群 启动资本 ·前期投资 启动资本的估算 数量 金额 租用写字楼 一套 5000元/月 设计装修 一套 18万元 网络平台建设 电话客服 N