论微交互设计模式对虚拟数字化包装发展的意义-包装工程.PDFVIP

第 37 卷 第 16 期 包 装 工 程 2016 年 8 月 PACKAGING ENGINEERING 129 论微交互设计模式对虚拟数字化包装发展的意义 王宽宇，张永年，胡文娟 （湖南工业大学，株洲 412007 ） 摘要： 目的 完善虚拟数字化包装的产品展示与描述功能，提升用户体验。方法 通过微交互技术与方 法的植入，结合当前可穿戴设备技术的发展与普及，打造贴近真实的线上体验方式，最大幅度缩小虚 拟现实技术与实物浏览之间的距离。结论 微交互技术不仅在短时间内促进了虚拟数字化包装产业的发 展，更重要的是改变了人们对商品包装的传统认知，使得包装设计突破有形产品的形式约束 ，向有形 包装与无形包装相结合、实体包装与虚拟包装相统一的方向发展。 关键词：微交互；虚拟数字化包装；用户体验 中图分类号：TB482 文献标识码：A 文章编号：1001-3563(2016)16-0129-04 Significance of Micro-Interaction Design Model for the Development of Virtual Digital Packaging WANG Kuan-yu, ZHANG Yong-nian, HU Wen-juan (Hunan University of Technology, Zhuzhou 412007, China) ABSTRACT: It aims to improve the virtual digital packaging products display and description of features, enhance the user ex- perience. Through micro-interaction technology and methods of embedded, combined with the current wearable equipment technology development and popularization, the building is close to the true way of online experience, most greatly to reduce the gap between the virtual reality technology and physical browsing. The development of the virtual digital packaging industry is not only in a short time, but also the traditional cognition of commodity packaging, which makes the packaging design to break through the form of tangible products, and to develop a unified combination of tangible and intangible packaging, solid packag- ing and virtual packaging. KEY WORDS: micro-interaction; virtual digital packaging; user experience 随着数字信息技术和网络的普及，人们的消费 过有线或无线互联网向用户提供商家信息，消费者 方式逐步发生改变，传统的架上购买人群正在逐步 在线预订线下商品或服务，再到线下去享受服务的 被线上购物方式所分流，无论是线上购物还是浏览，