架构导向红色文化数字化传播媒介平台建构-三明学院.PDFVIP

2019 年 2 月 明 学 院 学 报 Feb. 2019 第 36 卷 第 1 期 JOURNA L OF SANMING UNIVERSITY Vol.36 No.1 凿燥蚤院员园援员源园怨愿辕 躁援糟灶猿缘原员圆愿愿辕 扎援圆园员9援园1援园15 架构导向红色文化数字化传播媒介平台建构 张 平 三明学院海峡动漫学院袁 福建 三明 365004冤 摘要 运用SBC渊Structure-Behavior Coalescence 袁结构行为合一冤系统架构理论对红色文化数字化传播媒介平台 进行整体性建构袁借助架构描述语言中的架构阶层图尧结构行为合一图和互动流程图分别对红色文化数字化传播平 台的媒介构成尧功能定位以及互动行为进行系统化梳理袁得出具体尧清晰且全面的媒介平台建设方案遥 红色文化的数 字化传播要形成视觉场景与舆论场景的协同建设袁 在充分发挥各类媒介传播优势的基础上袁 重视新技术如VR 尧AR 以及新话语平台如微 尧微信的开发和应用袁同时有效激发不同媒介之间的互动效应袁从而丰富传播渠道袁优化传播 策略袁提升传播整体效果遥 关键词 SBC 架构曰红色文化曰数字化传播 中图分类号 G206.2 文献标志码 A 文章编号 1673-4343渊2019冤01-0083-06 Architecture-oriented Research on the Construction of Digital Media Platform of Red Culture ZHANG Ping College of Strait A nimation, Sanming Unive rs ity, Sanming 365004, China冤 Abstract 院SBC (Structure-Behavior Coalescence) system architecture theory was applied to construct the red culture digi- tal media platform as a whole. With the help of the structural hierarchy diagram, structural behavior integration diagram and interactive flow chart in the architecture description language of the theoretical system, the media composition, functional po- sitioning and interactive behaviors of the digital media platform of red culture are systematically sorted out, and specific, clear and comprehensive platform construction plans can be obtained. A collaborative construction of visual scene and public opinion scene should be formed inthe digital communication of red culture. On the basis of making full use of the advantages of various media, attention should be paid to the application of new technologies such as VR and AR, as well as new dis- c