国际市场营销大纲.docVIP

International Marketing Course Outline Course Information Course Title: International Marketing Course Title in Chinese: 国际市场营销 Department: English Department Course Code: 011151 Course Type: Compulsive major course Learning Evaluation Type: Essay Course Teaching Hours: 32 Academic Credit: 2 Prerequisite Courses: Business English 12 I. Ability Objectives To analyze the role of marketing within the firm and society. To expose you to the two parts of a marketing strategy: the target market and the marketing mix. To study the four basic variables in the marketing mix: product, promotion, price, and distribution. To exercise analytical, communication, and presentation skills (through use of technological aids, such as Microsoft Word, PowerPoint, and the Internet) – the basic tools of marketing. II. Problem-Solving In this course, we will take the perspective of the marketing decision maker. From the textbook, participation assignments/homework, and our class discussions, you will learn about the decisions that marketers must make and tools/frameworks that will assist you in making those decisions effectively. By the end of the course, you should understand the complexity and challenges associated with making marketing decisions as well as ways to design effective marketing strategies. On the practical side, this new understanding of marketing should make each of you a more knowledgeable consumer. III. Task Arrangement 1. Pre-Class Tasks Task Contents Key Abilities Learning Hours Students’ Role Requirements Presentation Preparation Confidence, self-management, courtesy 2 hours per time Designer, writer, researcher Creativity, research skills, planning, IT skills Product Show Critical thinking, confidence, logic, analytical skills 2 hours per time Writer, researcher Communicating skills, writing skills, teamwork Teaching Demo Preparation Confidence, people skills and interaction 2 hours per time Designer, writer, researcher Design sk