洲际集团收益管理培训Revenue Rooms Guidelines - LONG.doc

Revenue Rooms Guidelines Manual Page PAGE 12 of NUMPAGES 41 Page PAGE 40 of NUMPAGES 41 TOC \o 2-3 \h \z \t Heading 1,1 1. Revenue Room Guidelines 4 2. The Revenue Room Concept 4 2.01 Objectives Measurement 4 Objectives 4 Measurement 4 2.02 Critical Success Factors 5 2.03 What is the Revenue Room? 5 2.04 The Attendees 5 2.05 How Does The Revenue Room Work? 6 Revenue Room Flow 7 2.06 Revenue Yield Meetings – What is the difference? 7 3. How To Set Up A Revenue Room 8 3.01 Location 8 3.02 Physical Attributes 9 3.03 Preparation 9 4. Attendees, Timing and Responsibilities 9 4.01 Overview 9 4.02 Meetings Schedule 10 4.03 Agenda Items 10 4.04 Weekly Revenue Meetings Guidelines 11 Attendees 11 Meeting Report Requirements 12 Agenda Topics 13 4.05 Monthly Revenue Meeting Guidelines 14 Attendees 14 Meeting Report Requirements 14 Agenda Items 16 5. Guidelines Opportunities and Actions 18 5.01 Sample Whiteboard 18 5.02 Sample Opportunities Actions Segments 19 5.03 Opportunities 20 Transient Business 23 Corporate 24 Meetings Groups 25 Leisure Groups 26 Wholesale 28 Conference Banqueting 29 Food Beverage 30 Rooms Reservations/CRO’s 31 Sales Marketing 32 Market Competitors 35 GDS 37 5.04 Actions 38 5.05 Results 40 6. Market Channels 39 6.01 The Market Channels Process 39 6.02 The Checklist 40  Revenue Room Guidelines The Revenue Rooms Guidelines have been developed by Inter Continental Hotels Group for use in all hotels, resorts, city clusters and regions throughout the Asia Pacific division. The guidelines have been designed to develop a common set of principals, which will provide a stimulus agenda for hotels to formulate the prescribed revenue meetings. The Revenue Room Concept Objectives Measurement Objectives To provide a series of structured meetings to review and ac