汽车生产运作管理02.ppt

* This slide can be used to introduce multi-factor productivity. * Ask the students to think about why productivity is so difficult to measure. Have them identify several tasks or jobs, and help them identify some possible productivity measures. Ask them how they would go about making these measurements. Student and faculty productivity certainly provide examples that can generate discussion! You might ask your students if they believe “grades” measure student productivity. * Here again, faculty and student productivity make useful discussion generators. Students can certainly look at the role of both capital and management in the classroom - and they are likely to be able to tie the three productivity variables to the presentation or teaching methodologies of different faculty. * You might first ask students to consider the conditions under which each of the key variables is most important. Once the conditions are identified, you might list the conditions on the board or screen and ask students to develop a method for comparing various countries on the basis of these conditions. Where would they place the U.S.? Developing countries? Etc. * You might first ask students to consider the conditions under which each of the key variables is most important. Once the conditions are identified, you might list the conditions on the board or screen and ask students to develop a method for comparing various countries on the basis of these conditions. Where would they place the U.S.? Developing countries? Etc. 2-* 生产运作管理生产运作战略与竞争力Chapter 2 2-* 学习目标 当学习完本章以后，你将： 了解： 生产运作战略 生产运作战略与企业战略的关系 阐述： 企业的竞争重点 掌握： 生产率的定义 生产率的计算 2-* 联想与戴尔之战 2001年，新联想的战略目标 3维竞争优势 戴尔模式 竞争优势与核心竞争力结合下的赢利模式 思考 联想在中国的竞争优势 戴尔在中国的竞争优势 当联想遭遇戴尔 2-* 战略 战略是什么？ 生产运作战略 产品选择与设计 工艺选择 生产能力需求计划 厂址选择 设施布局 生产计划 库存管理 …… 2-* 战略—continued 营销 生产运作 （制造/服务） 财务 企业愿景 企业战略 Functional Area 职能战略 生产运作战略与企业战略的关系 2-* 战略—continued 制定生产运作战略 要考虑的因素 企业战略 市场环境 产品特征 流程 目标市场 划分产品组 确定订单资格要素和赢得要素 生产运作系统目标 确定结构和非结构要素 生产运作战略 2-