大学英语实用写作教程Chapter five Business Cards.pptVIP

Chapter 5 Business Cards Business cards Slogan writing Business cards What’s your impression? Describe them in simple words. Introduction to business cards Definition Origin Features Content Definition Personal advertisement To introduce themselves (the main information and contact ways) Origin Features attractive informative simple not be so flaring Content The main content : name and contact ways Ps: full name, professional title, allocation address, telephone number, fax number and e-mail address, and so on. Samples to show Try to translate it in Chinese or in English University of Boston Dr. Eddie Wilson President Address: 1503 Northway Street University of Boston, NS 59962 Tel:317-301-2896 Fax:316-231-2750 湛江市人民小学 张晓飞 校长 地址：湛江市南京街10号 邮编：400230 传真：0476电邮：zxf1001@pub.bh.inpta.net.cn 电话：0476 手机 Assignment Page 62 Part three (1) How to write a slogan? Additional knowledge Task 1. look at the following business slogans. Can you guess what companies they are for? 1.Time is what you make of it. --(Swatch) 2. Engineered to move the human spirit. --(Mercedes-Benz) 3. Feast your eyes. --(Pond’s Cucumber Eye Treatment) 4. Focus on life. --(Olympus) 5. Good to the last drop --（Maxwell coffee） 6. Where do you want to go today? --(Microsoft) 7. Poetry in motion, dancing close to me． -- (Toyota) Task 2: Have a free discussion with your partner about the features of a slogan You can cover: Functions Linguistic features (语言特点) Styles….. Features of slogans: 1) functions --communicative function --informative function --reflective function --artistic function 2) syntactic features (句法特点) --simple sentences Eg; Time is w