场营销专业本科培养专业工作方案.docVIP

PAGE / NUMPAGES 市场营销专业本科培养方案 Undergraduate Program for Specialty in Marketing 一、培养目标 I. Educational Objectives 本专业培养德智体美全面发展，适应经济社会发展需要地，系统地掌握经济学、经管学基本原理和熟悉市场营销、企业经管、财务经管和法律等方面知识地工商经管学科高级专门人才.学生毕业后，主要去企业从事营销业务、营销策划以及其它经管工作，也可在事业单位及政府部门从事策划与经管工作.个人收集整理 勿做商业用途 The program provides an all-round development education to adapt to economic and social development needs with opportunities to study Economics, Management, Marketing, Business Management, Financial Management and Law. Aftergraduation students are supposed primarily to engage in marketing, marketing planning, as well as other managementwo