语用原则在商务信函写作中的应用.doc

本科学生毕业论文 语用原则在商务信函写作中的应用 黑 龙 江 工 程 学 院 二〇一二年六月  The Graduation Design for Bachelor’s Degree The Application of Pragmatic Principles in Writing Business Letters Heilongjiang Institute of Technology 2012-06·H 黑龙江工程学院本科生毕业论文 PAGE I 摘 要 商务信函是商务人士沟通信息的重要手段之一。商务英语信函作为商务活动中相互交流的一种重要方式，在国际商务交际中起着举足轻重的作用。在商务沟通中，商务人士既要传递好消息，又要传递坏消息。要写好英文商务信函，除要求业务人员具有良好的英语基础，掌握涉外应用文体自身所拥有的固定格式外，还要注意语用原则在商务英语信函中所起的作用以及商务英语信函写作过程中应遵循的写作原则。 本文结合语用学的合作原则、面子理论和礼貌原则，探讨语用原则在商务信函写作中的应用, 通过对商务信函进行实例分析，发现语用原则在词汇层面和句法层面存在的问题, 并提出相应的解决策略，在词汇层面体现为：使用积极语言、模糊语言、情态动词和无人称表达式；在句法层面体现为复杂句子、虚拟语气、肯定句的使用。 关键词：语用学；语用原则；合作原则；面子理论；礼貌原则；商务信函  Abstract Business letters, being a very important way of exchanging information among business people, send good news and bad ones. As an important means of communication in business activities, business English letters play a crucial role in international business communication. To write English business letters well, businessmen not only need a good foundation in English and master the fixed format of the practical writing, but also pay attention to the roles of Pragmatic Principles in business English letters and the writing principles of business English letters writing. This thesis briefly discusses Cooperative Principle, Face Theory and Politeness Principle of Pragmatics and the application of Pragmatic Principles in business English letters writing. By way of example analysis, it proves that there are several problems at lexical level and syntactical level. Solutions to the problems include: using positive language, hedges, modal auxiliaries and impersonal expressions at lexical level; using positive tones, complex sentences, subjunctive mood, and affirmative sentences at syntactical level. Key words: Pragmatics; Pragmatic Principles; Cooperative Principle; Face Theory; Politeness Principle; business letters Contents TOC \o 1-3 \h \z \u 摘 要 I Abstract II Ⅰ. Introduction 1 Ⅱ. Related theory 3 A. Definition of Pragmatics 3 B. Grice’s Cooperative Princi