外文翻译(中华老字号经营策略).doc

China Time-honored Brand’s Business Strategy 中华老字号的经营策略 教 学 部 经 管 部 专 业 市 场 营 销 班 级 B643301 学 号 姓 名 指导教师 王 琳 沈阳航空航天大学北方科技学院 2010年6月 沈阳航空航天大学北方科技学院本科毕业设计（外文翻译） PAGE 4 沈阳航空航天大学北方科技学院本科毕业设计（外文翻译） PAGE 1 China Time-honored Brand’s Business Strategy The old fashioned decline, to the other old and famous bring reference is great, so honored, if carefully analyze the situation, combined with the current domestic market conditions and the environment, the industry position, it can be long-established competitive advantage shown of. The failure of many companies that do not adjust their thinking if the long-established, timely innovation, and will definitely be an idea. At present the old and famous, there are eight major revival strategies: (1)The situation and play to its own advantage, bold product innovation Future in the market-leading companies, are those timely product innovation and service innovation in the enterprise, innovation and a source of corporate longevity. As “old and famous”, the Yilaomailao no longer desirable, but to re-packaging, introduce new products and services. Qingdaos old and famous “Spring and the floor,” hotel in eighteen ninety-seven years by creating, once the Castle hosted a meeting place for dignitaries. Before nineteen ninety-six years, it was once caught in the verge of collapse situation. After some calm thinking, the operators that should be honored not only decline, but it should be a valuable asset, and give full play to its own characteristics, goodwill advantage, in this based on the innovation, so that old and famous of this intangible asset will display a new life. On the Shandong cuisine, spring and floor can take the top spot in the island city, technology, features, already well-known absolute advantage, the problem lies in the backward management tools and dishes do not taste the novel