business-report商务英语写作1.docxVIP

PAGE / NUMPAGES 封 面 作者：ZHANGJIAN 仅供个人学习，勿做商业用途 BUSINESS REPORT INCREASING THE DEPARTMENT STORE’S PROFITS FOR INCREASING THE DEPARTMENT STORE’S PROFITS Prepared for John Smith General Manager HARRODS department store Prepared by Peter Albert Chief advisor TWCB July 15, 2013 MEMO DATE: 07/15/2013 TO: John Smith FROM: Peter Albert SUBJECT: INCREASING PROFITS Here is the report you requested on Jul.12, 2013 on the department store’s profits.文档来自于网络搜索 Your uneasiness was right. As we only focused on some high-quality products, we can’t expand market share in other aspects, then the profits fell sharply.文档来自于网络搜索 The solutions to the problem are clear. We need to take some cares in other marketing.文档来自于网络搜索 Set up some convenience stores, discount stores and speciality stores as competition did.文档来自于网络搜索 Expand foreign retail chains in some economically potent states like China and Japan.文档来自于网络搜索 Make transition of service mode to follow the consumer demands.文档来自于网络搜索 Thank you for giving me the opportunity to work on this assignment. If you have any questions about the report, please call me.文档来自于网络搜索 Executive Summary In the past six months, the profits of Harrods department store’s fell sharply. As a result, several similar famous store groups are now heavily in debt. The report studies the cause of the fell and recommends solutions to the problems.文档来自于网络搜索 Causes of the fell We have found three causes relating to the fell: Market Positioning is inflexible. The Foreign market didn’t develop well. Service concept was out of date. Some positions and service concepts are out of date, it’s lower customer satisfaction. We also found that a large number of staff numbers and managers lack awareness to follow with customer’s consumption concept. Harrods department store may start training their staff to keep up with modern customer’s idea.文档来自于网络搜索 Measures to Increase the Profits Set up some conv