SWOT analysis for Apple 修改.docVIP

SWOT analysis for Apple Strengths： Brand name perception A strong brand is an essential strength of Apple Inc. Apple brand is always being imprinted in peoples minds as one of the most established and healthy IT brands worldwide. It has a very loyal set of enthusiastic customers that advocate the brand Product with high gross profit Apple brand is always being imprinted in peoples minds as one of the most established and healthy IT brands worldwide. On the basis of quality and technology, Apple created emotional and self expression form as the main value of the brand. High-end product positioning not only enhances the brand value, but also gains the high profits. Many Apple products can gain double-digit profits; meanwhile some product margins can reach 60 %. Superb marketing strategies Apple has a relative advantage in electronic publishing, animation industry, advertising, Internet and so on. Apple establishes a strong partnership with graphics software manufacturers, such as Adobe, Aldus and Quark which makes apple has a loyal customer. Attaches great importance to the research and development and have strong ability of innovation Apple has a strong Research Development Department, coming up with stylish designs and continuous new products like the iPod series. Through its strong heritage of design excellence coupled with beautiful packaging and backed by brilliant product promotions and marketing, Apple has built very good and easy-to-use user interfaces. Apple Inc’s innovation keeps it a front-runner in electronics. Market?share?and?global?expansion The success of the iPad make Apple market share rising. According to market research of Gartner company, in April 2011, Apple occupied 69% of the tablet computer operating system market share .Apples iOS still dominate the global tablet market and the market share will reach 47% in 2015. Weaknesses： High pricing Not reducing costs in the same way as their competitors means Apple Inc. is outlaying more of their pr