订制婚礼中视觉传达设计的应用研究报告.docVIP

. . 订制婚礼中视觉传达设计的应用研究 摘要 90后等新一代年轻人已经逐步登上历史舞台、跨入婚姻的殿堂。这代追求个性、专属的新人们，对婚礼的要求逐渐摆脱了传统的模式化婚礼。他们追求个性、趣味、文艺、唯美等等一系列突出自身个性的婚礼。所以，随着这种消费模式的出现，商家逐渐开发出订制婚礼的设计方案。在整个订制婚礼中，除了要订制客观的背景、会场、景观、仪式、流程等等内容外，更重要的是视觉传达的设计。这在新型的个性化的订制婚礼中，起着举足轻重的作用。 本文通过深入地调查研究订制婚礼设计中，视觉传达设计的问题，将订制婚礼的整个内容进行了分类总结，之后归纳出规律。总而言之，视觉传达设计对于整个婚礼的设计、传递对新人的祝福、使得整个订制婚礼显得高端大气上档次，起着不可忽视的重要作用。 关键词 视觉传达设计 订制婚礼 创新 Abstract After 90, such as a new generation of young people have boarded the stage of history, step into the aisle. Generation of the pursuit of personality, exclusive new people, and gradually to the requirement of the wedding to get rid of the traditional style wedding. They pursuit individual character, interest, literature and art, aestheticism and so on a series of wedding highlight its own individuality. So, with the emergence of this kind of consumption patterns, merchants gradually develop custom-made design scheme for the wedding. Throughout the ordering wedding, in addition to ordering the objective background, the venue, landscape, ceremony, process, and so on content, more important is visual communication design. In this new personalized custom wedding, plays an important role. In this article, through in-depth investigation and study custom wedding design, visual communication design, the problem of the custom of the wedding classified summarized the whole content, after summing up the law. To sum up, the design of visual communication design for the entire wedding, extend the blessings of the couple, make the whole wedding is high-level atmospheric grade, plays an important role which cannot be ignored. Keywords：Theme wedding planning Visual communication design Recognition system 引言 随着经济的发展和社会的进步，新人对婚礼的要求和追求都与日剧增，婚礼是展示个性、品位的一个舞台。如何设计好订制婚礼的形式、会场流程、花艺设计、舞美灯光等等已经不再是婚礼设计的重头戏，而是视觉传达的方式、大众视觉的感受等，成为婚礼仪式的一个重要的形式。但是我国目前的婚礼设计师多数并非专业的视觉传达方面很出色的研究员，所以订制婚礼中视觉传达设计的表现方式、表达手法、观众的视觉体验与西方发达国家都是相距甚远。所以，订制婚礼的创新显得尤为重要，如何赋予订制婚礼以新型的形式，对订制婚礼视觉设计后的产品的新要求新展望是本文研究的重点。 研究的现状及趋势 自古以来，婚礼是各国各时代人民重视的一种传统仪式。因为婚礼传递着多重信息，比如得到社