透过广告创意看中西文化差异.docVIP

An Analysis of Cultural Differences between China and Western Countries from the Perspective of Advertising Creativity PAGE PAGE 6 温州医学院本科 毕业论文 ( 2010届 ) 论文题目 An Analysis of Cultural Differences between （英文） China and Western Countries from the Perspective of Advertising Creativity 论文题目 透过广告创意看中西文化差异 （中文） 专业学院 仁济学院 英语 专业 学院 学号班级2006（02）班 0606041039 学号 班级 作者姓名指导老师 李蒙蒙 作者姓名 指导老师 王丹 完稿时间 2010- 完稿时间 成绩 成绩 目 录 TOC \o 1-3 \h \z \u Abstract iv 摘要 iv Outline v 提纲 vi 1. Introduction 1 2. Culture and advertising creativity 1 2.1 The definition of culture 1 2.2 The connotation of advertising creativity 2 2.3 The origin of advertising creativity 2 2.4 The relation between culture and advertising creativity 3 3. The features of advertising creativity in China and western countries 4 3.1 The features of Chinese advertising creativity 4 3.2 The features of western countries’ advertising creativity 4 3.3 The common features of Chinese and western advertising creativity 4 4. The cultural differences between China and western countries in advertising creativity 4 4.1 Different cultural value 4 4.1.1Collectivism and Individualism 5 4.1.2 Attitudes toward authority 6 4.1.3 Family Conception 7 4.2 Different ways of thinking 7 4.3 Different customs 9 4.4 Different Philosophy?concept 10 5. The trend of advertising creativity 11 6. Conclusion 12 Work Cited 13 An Analysis of Cultural Differences between China and Western Countries from the Perspective of Advertising C LI Mengmeng Abstract: As an important component part of life, advertisement reflects the unique culture in a given country. This paper aims to analyze the different culture between China and western countries from the perspective of advertising crea