从“自我认同”到“群体认同”——弹幕网站“迷群”的“身份认同”.docx

AbstractToday,in Abstract Today,in the development of network video business in China entering new era and in the face of increasingly fierce competition，traditional mainstream video websites frequently renew content，try to break through in the form of audience interaction and have introduced Danmaku——a new video playback mode．However, the function of Danmaku iS not as traditional mainstream video website expected， help them”copy”a group of high viscosity user groups．According to the investigation of the questionnaire released，close to 80％of users still choose special Danmaku video website，suc