高校微信自媒体的用户接受行为分析——以安徽大学百事通微信平台为例.docxVIP

Ab Abstract Since the 2 1 st century，with the technology development and progress，people’S lives is undergoing tremendous change．From the Internet to the mobile Intemet，from web 1．0 to web 3．0，from communication tools to your smartphone app，a variety of new media continue to rise，and increasingly permeating every aspect of our lives，the WeChat is one of them．As a derivative of the WeChat，the WeChat public platform had covered 440 million users in just three years，where college students can be described as the main force． With the rapid development of new media tools，relationship between Transm