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2019年房产房屋主题PPT模板,下载
篇一：房地产主题报告
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房地产项目主题定位
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报告
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题目：宜昌市宜都点军生态新城碧桂园
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专业：班级：学生姓名：指导教师：报告分数：
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完成报告时间：20XX年6月28日
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目录
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一、项目策划主题························3
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（一）给您一个五星级的家····················3
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（二）至高品质，生态大城····················3
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二、主题描述··························3
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（一）碧桂园是给您一个五星级的家的品牌·············3
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（二）至高品质，生态大城····················4
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1、“大”手笔························5
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2、“大”交通························5
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3、“大”教育························5
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4、“大”生活························5
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三、目标客户··························5
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（一）宜都市概况························5
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1、主要特征·························5
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2、地理位置·························6
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（二）项目概况·························6
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1、地理位置·························6
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2、楼盘简介·························6
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3、地块配套···························7
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（三）目标市场定位·······················7
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1、第一目标市场·······················7
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2、第二目标市场·······················7
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四、目标客户需求分析······················7
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（一）宜都市房地产市场·····················7
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（二）土地市场分析·······················8
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（三）房地产市场分析······················8
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1、锦绣江南·························8
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2、名都花园山水苑三期····················8
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3、清江润园·························8
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4、宜都国际商贸城······················8
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（四）六大核心全线升级·····················9
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1、区域升级·························9
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2、生态升级·························9
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3、交通升级·························10
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4、配套升级·························10
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5、服务升级·························10
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6、产品升级·························11
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五、产品定位··························11
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（一）项目定位·························11
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（二）目标市场定位·······················11
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1、第一市场·························11
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2、第二市场·························11
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五、结论····························11
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（一）SWOT分析·························11
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1、优势···························11
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2、劣势···························12
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3、机会·
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