影响游戏社区用户持续性创新意愿的因素分析.pdfVIP

中国科技论文在线 Understanding the factors influencing members’ continuance innovation in online game community# 1 1 2** 5 Ma Jifeng , Lu Yaobing , Sumeetgupta (1. Management School, Huazhong University of Science and Technology, Wuhan 430074; 2. Dept. of Operations and Systems, Indian Institute of Management Raipur, India 495556) Abstract: Innovation activities of end user change the traditi