奥美确认需求102.pptVIP

Identify Needs 确认需求 The Training Cycle 训练循环图 Combine Three Approaches 三种方法的结合 Top Down 由上而下 Ask HOC for input when the annual plan is being put together September/October 拟年度计划时(九月/十月),向HOC徵询意见. Ask discipline and department heads 询问部门主管及各分公司总经理 Pay particular attention to non advertising disciplines whose needs can pass un-noticed amid the clamour of our core advertising business 特别注意非广告的公司需求,因为很容易被忽略 Don’t forget Mindshare/The network 不要忘了Mindshare Top Down (Cont’d) 由上而下 (续) Use open questions 选用开放式问题 Make sure that specialist training needs and teachers are identified 确认特定的训练需