奥美关于青少年消费群体的研究055.pptVIP

Like their parents, the Genie are happy to work with the system; but they also want to have a voice within it. Although there are not marked differences by city, those in Guangzhou are more likely to reject the statement 揑n the real world, there is no room for idealism?(36% 同意 vs 42% 不同意), whereas at the other extreme in Shenyang they are more pragmatic (49% 同意 vs 30% 不同意). In the region as a whole, higher affluence tends to go with higher 慽dealism? However, this figure may also be a factor of the stronger sense of down-to-earth qualities seen among northern Chinese. Here we see the pattern