哈根达斯__英语课堂演讲PPT.pptVIP

* H i s t o r y Haagen-Dazs from Europe starting in 1989 to expensive than regular ice cream 5-10 times the price, we should On prices, Haagen Dazs There is no advantage at all. 哈根达斯1989年从欧洲起步，以比普通冰淇淋贵5—10倍 的价格，要论价格，哈根达斯毫无优势可言。 However, it adopted a unique marketing strategy, and quickly occupied the market, a top ice cream brand. 但它通过独特的营销策略，迅速占领市场，成为顶级 冰淇淋品牌。 Compared to other ice cream food, Haagen Dazs consumer groups to be much smaller. 相比其他冰淇淋食品，哈根达斯的消费群体要小得多 It is understood that the H?agen Dazs almost do television advertising, the majority of ads are highly visual impact of the print ads, in particular some of the media release, lock those pyramid tip consumers. 据了解，“哈根达斯几乎不做电视广告”， 大部分广告 都是极富视觉冲击力的平面广告，在特定的一些媒体 上发布，锁定那些金字塔尖的消费者。 Haagen Dazs advertising words, there are always many creative ingenuity, so it is familiar with relish by the people.  哈根达斯的广告词，总是有许多别出心裁的创意，因此 为熟悉它的人们所津津乐道。 initial advertisements such as: delicious Haagen Dazs, like gold in the 24-K 24K, Japan Kobe beef, in particular the original palm oil, and the ordinary mushroom truffles, and Chinas ceramics, Tiffany Africa …… ice cream areas in the Need for.  最初的广告词如:“美味的哈根达斯，就像黄金里的24K 足金，日本神户的牛肉，特别原始的棕榄油，平凡蘑菇 的块菌，中国的陶瓷，非洲的人妖……是‘冰淇淋领域’ 中的极品之作。”  love her, let her eat Haagen Dazs This classic sensational advertisements to attract more numerous Haagen Dazs lovers become regulars. Love the product label affixed to Haagen Dazs has become an intelligence peoples feelings and love Token witnesses.  而“爱她,就请她吃哈根达斯”这句经典的煽情广告词 更是吸引了无数情侣成为哈根达斯常客。 将产品贴 上爱情标签,使哈根达斯俨然成为情人们的爱情信物 和感情见证人. Ice Cream’s Chaffy Dish In the light of serving order: 1. Some nosh eg. thin pancake , cookies , Icecream cakes 2. 汤底是 以纯巧克力煮溶，再加上牛奶、少许桔子甜酒熬成浓稠的巧克力浓浆 3. The Whole World Travel Journey to ice cream perfection ---------H?agen – Dazs，which brings us travel all over the world, let us open our eyes . 3 tiers of British-style delights featuring delectable ice cream tarls,mouth-watering