奥美Idea 是一切的起源023.pptVIP

;;In the beginning was the idea Idea 是一切的起源;Our Simple Selling Model一厢情愿的贩卖模式;The Frequent Result 常有的结果;Simplistic 简易 and 但 Risky 高风险 Model;Selling;Selling;If the idea isn‘t bought, we have all wasted our time如果idea没卖掉, 我们都浪费了时间;Five Step Model;FOUR BASIC QUESTIONS;Act;What are we trying to do?;HAVE WE DEFINED OURTARGET AUDIENCE?;* Decision maker will need less detail * Opinion leader * Implementors will need more detail * Experts * Second guesser will need a harder sell (of decision makers view) and the offer of support. ;What frame of mind are they in?他们的心态是什麽?;Z Z