口红效应经济学.pptVIP

* 口红效应经济学 When the economy in the downturn,but the sales of lipsticks go up.Then people find this insteresting rule and called it lipstick effect.It means that people goes after the cheap but useful goods.And this even makes another economic bandwagon.Why people do this ?And what it expresses in each country and time?Today we want to discuss it from the view of essentials of economics. From the next part we can learn more THE HISTORY OF LIPSTICK EFFECT THE OPPORTUNITY OF MARKET INFLUENCE PREDICTION THE APPLICABLE CONDITIONS As far back as 1930s,Lipstick Effect ,the way of saying a thing has appeared.In one day ,a female typist of an office,because of the economic great depressing ,was fired.The day she was fired ,she came to the shop and bought two lipstick which she liked for a long time(that didnt make her life worse),and said,when I spread the morst lipstick on my lip,i felt more peaceful. When the economy is bad,the stress of life will increase.The heavy life need something easy to relax.So the things like lipstick which wont cost much,will be better. WHEN WE MET IT The world lipstick effect came from the 30s American.In the time of The Great Depression(from 1929 to 1939 ),everything got a shock.But except the industry of maquillages.It rose in an amazing speed.Each women also want to be a little bit beautiful under the recession.They didnt have much money ,and the lipsticks cost little,but useful. 1929~1933 the unemployment rate in American The global financical crisis in 2008 has brought market to the ‘lipstick’.The American media said that the sales of the lipsticks and the facial masks has been rising.However,the relax comsuption , such as doing hair and massage,is very popular.It presents a sharp contrast with other commodities and the downturn in sales of luxury goods .Several major global sales of cosmetics giant confirmed this view, including l oreal of France, Germany, byers dole, corporation and Japan shiseido company, etc