经济分析：如何赢取顾客芳心——在中国餐饮业的致胜关键_EN.pdfVIP

SERVING UP A WINNER Establishing a winning proposition in China’s restaurant landscape China is home to almost 1.4 billion people, close to 8 million foodservice POS and dozens of unique local cuisines. The middle class is growing explosively and is expected to reach one billion people by 2030. As disposable incomes rise and a younger generation of middle class emerge, lifestyles are changing. Chinese consumers are eating out more frequently than ever before and developing an appetite for international cuisine. Restaurants are racing to stand out against a backdrop of increasing co