上海市会展旅游发展研究.docVIP

上海市会展旅游发展研究 海南大学三亚学院 本 科生毕业论文(设计) 论文(设计)题目:上海市会展旅游发展研究 分院: 旅业管理分院 专业(方 向): 旅游管理专业会展方向 年级、班级: 学生学 号: 学生姓 名: 指导老师: 年 4月 7 日 上海市会展旅游发展研究 摘 要 会展旅游是会展业和旅游业发展到一定阶段的产物,因其巨大的经济和社会效益被誉为“旅游皇冠上的钻石”。会展旅游的发展,为城市经济发展注入了一股新鲜活力,国内外许多城市都将会展旅游作为城市经济发展的重要动力。会展旅游也是旅游研究的热点议题。作为中国最大的城市,上海经济发展势头十分迅猛。上世纪90年代以来,上海会展业得到长足进步,展馆的数量和规模大幅增长,展会水平和质量不断提升,上海已成为我国最重要的会展城市。与此同时,由于旅游市场需求出现多样化、个性化、重参与性等趋势,旅游市场竞争日趋激烈。因此上海有必要加强会展旅游这种新型产品的发展,提高上海旅游竞争力。本文以促进上海会展旅游发展为目的,在分析会展旅游概念的基础上,结合国内外会展旅游研究现况,对会展旅游做了重新认识和界定。探讨上海会展旅游的现状,运用SWOT方法对其进行分析,并结合上海实际,提出了相应的发展策略。 [关键词] 上海;会展旅游;SWOT分析;发展策略 Abstract With the development of exhibition industry and tourism industry, MICE tourism is emerging. Due to its enormous economic and social benefits, MICE tourism is called as the crown jewel of tourism. Shanghai will be invigorated new vitality to its economy with the development of MICE tourism. Many people believe that MICE tourism produce positive effects on economic growth and local government should be encouraged to promote MICE tourism. MICE tourism is a hot research topic in the field of tourism researchAs Chinas biggest city, Shanghai has made phenomenal progress over the years. Since the beginning of the 1990s, exhibition industry in Shanghai has been enormous development. The number and size of the exhibition hall grow tremendous as well as the level and quality of exhibition is rising, Shanghai has become Chinas most important exhibition of the city. In the meantime, owing to the diversification, personalization and participation of the tourism market demand, there has been an increasingly fierce competition in tourism markets. Consequently, there is a need to strengthen the development of MICE tourism, enhance tourism competitiveness. In this paper, in order to promote the development of MICE tourism in Shanghai, on the basis of analyzing the concept of MICE tourism, accordi